Online video will be as big of a shift in the way we share and communicate over the next decade as mobile has been over the last - Mark Zuckerberg
Today, 80% of the world’s news about business, investment or politics is consumed through digital content or videos. There are a few simple reasons for this:
1. Digital information is easily shareable through social media, or by sending links to colleagues, clients or business partners
2. Highly versatile for a wide variety of activities
Marketing campaigns or meetings with investors
Events and trade conferences
Corporate video on your website
For HR activities to hire high quality employees that will allow you to grow
THE NEXT FRONTIER APPROACH
1. Global video standard with international mood & feel
We create dynamic, emotional videos through the eyes and words of the leaders, top CEOs, of an economy, using insights that the international business community wouldn’t be able to get anywhere else. Ours videos are specifically designed to maximize the amount of information about the company’s brand while retaining the attention of the viewer by using exciting imagery to support and reinforce his or her comments.
To achieve this, we will film all of your operations, going to various locations of your business to capture your brand.
Tetsuji Ohashi, CEO of Komatsu
2. Country/Peer-To-Peer Dimension
By bringing together top CEOs from different sectors of an economy, this creates a much more authentic, comprehensive analysis and communication tool.
This also provides companies the opportunity to be featured next to other top Japanese companies such as Honda, Komatsu or Japan Airlines.
Takahiro Hachigo, CEO of Honda Motors
3. Personality branding
Today, some of the world’s most successful companies are known by their CEO, Mark Zuckerberg (Facebook), Steve Jobs (Apple) Elon Musk (Tesla) Richard Branson (Virgin) and Bill Gates (Microsoft).
Next Frontier leverages this personality branding by using the CEO as the spokesperson for the company, which reduces the gap between the company and the public and creates trust and confidence by giving a personality to a company.