Video Marketing

THE POWER OF VIDEO MARKETING

Online video will be as big of a shift in the way we share and communicate over the next decade as mobile has been over the last - Mark Zuckerberg

Today, 80% of the world’s news about business, investment or politics is consumed through digital content or videos. There are a few simple reasons for this:

1. Digital information is easily shareable through social media, or by sending links to colleagues, clients or business partners

2. Highly versatile for a wide variety of activities

動画マーケティング

Marketing campaigns or meetings with investors

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Events and trade conferences

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Corporate video on your website

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For HR activities to hire high quality employees that will allow you to grow

THE NEXT FRONTIER APPROACH

1. Global video standard with international mood & feel

We create dynamic, emotional videos through the eyes and words of the leaders, top CEOs, of an economy, using insights that the international business community wouldn’t be able to get anywhere else. Ours videos are specifically designed to maximize the amount of information about the company’s brand while retaining the attention of the viewer by using exciting imagery to support and reinforce his or her comments.

To achieve this, we will film all of your operations, going to various locations of your business to capture your brand.

大橋 徹二 (おおはし てつじ)

Tetsuji Ohashi, CEO of Komatsu

2. Country/Peer-To-Peer Dimension

By bringing together top CEOs from different sectors of an economy, this creates a much more authentic, comprehensive analysis and communication tool.

This also provides companies the opportunity to be featured next to other top Japanese companies such as Honda, Komatsu or Japan Airlines.

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Takahiro Hachigo, CEO of Honda Motors

3. Personality branding

Today, some of the world’s most successful companies are known by their CEO, Mark Zuckerberg (Facebook), Steve Jobs (Apple) Elon Musk (Tesla) Richard Branson (Virgin) and Bill Gates (Microsoft).

Next Frontier leverages this personality branding by using the CEO as the spokesperson for the company, which reduces the gap between the company and the public and creates trust and confidence by giving a personality to a company.

ネクストフロンティア

Steve Jobs, former CEO of Apple

ネクストフロンティア

Mark Zuckerberg, CEO of Facebook

HOW WE OPERATE

Client Case Study

Company: Honda Motors, Sector: Automobile, Interviewee: Takahiro Hachigo, CEO.

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We filmed the interview with Mr. Hachigo at Honda’s headquarters in Minami-Aoyama, Tokyo.

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We worked with the public relations team of Honda to decide the best location for the interview.

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We arrived 1.5 hours before the interview to set up our equipment, then conducted a one hour interview with Mr. Hachigo.

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We spent several days filming Honda’s operations including the launch of their newest sport car, the NSX, communicating this exciting new product to global audiences.