Ferrari Japan – 50th Anniversary VR Event
For the 50th anniversary of Ferrari Japan, Ferrari wanted to build 10 completely original, custom €10 million Ferraris’ for exclusive Japanese VIP clients never before sold anywhere in the world. In order to customize them completely, they needed to have them sold even before they were built! But how to you sell a car that hasn’t even been built yet? With an exclusive virtual reality (VR) event.
A VR experience unlike anything!
For two days, we organized and executed a VR experience unlike anything else. Ferrari brought in their VIP clients to feel what it would be like to own one of these unrivaled cars. By the end of the first day, the cars were already ordered!