JSF - Animation video
JSF has a very difficult service to communicate, and is only known by experts in the finance industry in Japan. Because of the complexity of their service it has been very difficult to communicate their product to new comers in the industry and they are mostly just using pamphlets and slides to communicate their service. And with today's rapid change of technology it is very difficult for their 50+ target group to catch up with any developments in the service.
So we decided to pitch a video that explains everything simply via animation. We made a 3 minute long ex-plainer video, explaining step by step on how their service works and where it is available. And because of the age of their target group we made it a bit mellow.