JSF Service Explanation
JSF has a very difficult service to communicate, and is only known by experts in the finance industry in Japan. Because of the complexity of their service it has been very difficult to communicate their product to new entrants in the industry and they are mostly using pamphlets and slides to communicate their service. And with today's rapid change of technology it is very difficult for their 50+ target group to catch up with any developments in the service.
For global investors, we created a simple, easy to understand video that outlined their services step-by-step. Considering the target audience of this video is 30-60 year old investors, we made the mood & feel of the video mellow.
For Japanese investors, we created a simple animation video that outlined their services, with a story that focused on the benefits that investors receive from investing with JSF.