Marubeni – Operation’s Spotlight Video
Marubeni is one of Japan’s largest conglomerates with operations and partnerships all over the world. It is important for Marubeni to communicate not only this global profile, but also the driving corporate principle of sustainable business behind these partnerships. We travelled to the Russian frontier town of Dalnegorsk, spending several days filming the chemical mine there, which produces the best boric acid in the world, used in countless electrical products. We focused on the human elements of this partnership to show the real impact and emotional story of this mine by profiling many of the employees that run the mine.
Brought a human element, a heart & soul, to their global operations.
Communicate that Marubeni’s global approach to business is driven by sustainable business, which is encapsulated in their company creed of “Sei, Shin, Wa” which means “Fairness, Innovation and Harmony.”